In-Mold Labeling Technology Creates History Again – Yili Has Upgraded Their Hokitika Factory (New Zealand) & Decided To Enter International Butter Market, Only With IML Tubs!

The current trend shows that the dairy industry is undergoing tremendous changes. Lots of new opportunities have emerged. Different markets have appeared. The dairy industry is seeing diversification in consumption patterns for various dairy products. Along with the rest of the dairy products, the butter sales are showing continual growth. This has compelled international dairy…

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Vegetable Meat – The NextGen “Non-Veg” Vegetarian Food Item!

  What Exactly Is The Meaning Of Term – “Vegetable Meat”? Different types of vegetarian ingredients like Soy, Potato Protein, Plant-Based Proteins, Mung Bean Protein, and Rice Protein, when mixed with other vegetarian ingredients, give a similar non-veg fibrous consistency. And if this vegetable meat is packed in an attractive IML snack food packaging box…

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Do You Want To Know The Reality Of Chinese Yogurt?

  Before understanding the reality of Chinese yogurt, let us get familiar with some basic terms related to yogurt and yogurt cups • Probiotics – These are live microorganisms, especially found in fermented food and yogurt, having health benefits when consumed. The best strains of Hansen –Strain BB-12, Jane Eyre LGG probiotics in naked yogurt…

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Attention Dairy Enterprises – The Importance Of BRC Certified & Nestle Factory Certified Icecream Packaging And In Mold Label Plastic Pack Containers For Your Business Growth!

Dairy enterprises struggle to increase their market share in this highly competitive market. There is one important factor that can help to increase your dairy products’ market share. BRC Certified IML Container – British Retail Consortium certification schemes are designed by British retailers. This certification is related to food quality and safety standards for food products.…

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IML Baby Food Container

  Honokage baby food containers involve the development of in-mold labels and molds, which adhere to the contour of the molded part. This large-area label has the additional benefit of being a barrier layer, increasing the durability of the packaged contents. The IML project was established in 2012 and is headquartered in Zhangzhou, China, a city…

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Is Margarine More Healthful than Butter?

  Is Margarine Better for You Than Butter? This is a question that has been debated for many years. Some people believe that margarine is better for you because it is low in cholesterol and saturated fat. However, others believe that butter is better because it contains more nutrients like essential fatty acids, vitamins A…

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WHY HONOKAGE IS YOUR BEST CHOICE FOR A BUTTER CONTAINER

  It’s much easier to apply butter evenly on a bagel or toast if it has its designated pan. This keeps the fragile butter from melting and splattering all over the place, which may ruin your appetite for breakfast. Besides maintaining the butter’s creamy texture, using a reliable container can protect the butter from germs,…

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What Eras Has Ice Cream Gone Through

  Ice cream has come a long way since its origins and is now available for everyone to enjoy. This article focuses on ice cream and the eras it has gone through, where it originated from, and how plastic ice cream packaging helped make it the popular treat, it is today. The history of ice…

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How to Buy the Right Pet Food?

  Our pets require adequate care and nutrition as ourselves. Different pet food companies have emerged recently with various products that confuse pet owners in decision-making. Besides, a plethora of pets’ feed knowledge is overwhelming, becoming a huddle to pet nutrition choices. Pet food packaging has become a marketing tool, with most pet food containers…

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Advantages of Using Polychrome IML Ice Cream Tub

  Impressive labeling is an important part of marketing a product. It enhances the promotion and provides the principal information of the product to a prospective customer. It also gives a comparison to your competitors. Thus, a visually attractive label can be a strong advantage especially to new products and introducing your brand. Using IML…

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High standard iml manufactuer in China

  Honokage is one of the key high-tech enterprises in China, has more than 23 years of experience in precision mold making and mold labeling plastic injection production. We are certified by SEDEX, ISO9001, BRC, and ISO14001. Honokage ranks among the top three in terms of equipment scale and production capacity in the Chinese IML industry.…

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Perfect Ice Cream Packaging Beyond Improvement – IML Packaging!

  The main aim of the ice cream industry is to generate maximum customer appeal and snatch the maximum number of customers for its competition. But without changing their traditional packaging methods, it is beyond impossible to generate that expected appeal. Hence, IML packaging for ice cream and plastic ice cream packaging is one of…

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Why Do IML Packaging Designs & Colors speak Loud About Your Product?

  It is a very old saying – “First Impression Is The Last Impression”! And, what is the first thing you see in any particular product? It is its Packaging Design and its Color Combination. But, traditional packaging designs have become obsolete because the latest IML Packaging Technology has taken over the packaging market with…

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Everything You Want To Know About The Advantages Of IML Containers?

  In-Mold labeling is one of the futuristic technologies that help in designing not only superior and impeccable quality containers but also highly attractive and sturdy containers. IML containers help in enhancing the brand image of the product. Following are its advantages: Faultless Amalgamation: As plastic or paper labels are used during the manufacturing stage of…

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Why Is IML Plastic Packaging Better Than Traditional Canned Food Containers?

  One of the facts of traditional canned food items is their packaging container, which is usually glass cans. Irrespective of its transparent look, glass packaging has many drawbacks, especially when they are compared with IML plastic packaging. • Fragile: In the olden days, glass packaging was used for canned food, which is brittle. But IML plastic…

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IML Technology And Global Condiment Market – Even Sauce Is Fashionable!

How does IML Sauce Packaging Box help In Increasing Condiment Market Share? Condiments are those ingredients added during cooking in small quantities to enhance the food flavor. Usually, these condiments are available in highly concentrated forms or as a blend. Condiments can also be termed Herbs, Spices, and Savory. Some of the well-known pantry condiments…

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Pet Retail Market And In-Mold Labeling Technology!

What Exactly Is The Pet Retail Market Industry & How In-Mold Labeling Technology Uplifts Chinese Pet Food Bin Suppliers? For the past few years, the pet retail industry was non-existent in the organized sector. To some extent, it showed its existence in the non-organized sector with some local food brands for pets. And today, the…

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Plastic butter tub package are more convenient!

  With people’s eating habits and international standards, the popularity of butter is increasing, so the convenience of its packaging and quality assurance requirements are higher. The plastic butter IML tub package is to meet the needs of customers. Plastic cups with different materials for different dairy products are used in nutrition and processing; their…

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The Art Of Drinking Tea With IML Technology – Xia Guan Tea!

How IML Technology Will Be The Best Option To For Dried Tea Cups, White Spirit Cups, PP Cups, & Moon Cake Cups? Xiao Guan Tea is teaching not only to China but the entire world – the art of drinking tea! Tea is one of the oldest and widely loved beverages. And, it is said…

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Everything You Want To Know About Plant-Based Yogurt & Plant Yogurt Cups!

What Exactly Is Plant-Based Yogurt & Plant Yogurt Cups? Various types of yogurts that are made using Rice Milk, Soy milk, Nut Milk (Almond, Coconut) fermented with cultures are termed as Plant-Based Yogurts! People allergic to lactose prefer to use plant-based yogurts. Plant-based yogurts contain ingredients and nutrition different from regular yogurt-like gums, high-intensity sweeteners,…

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Why Yoghurt Ice Cream IML Cups Enhance Shelf Life Of Yogurt Ice Cream?

  Do you know that almost all frozen food sales are restricted by seasonal factors? Some of the factors affecting the quality of frozen foods are: Enzymes Air Microbes The temperature of the freezer Ice Crystals Moisture evaporation Packaging Materials Why Does Yoghurt Ice Cream IML Cups Play A Vital Role In Preserving Nutritive Value…

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Role Of IML Packaging Containers In China’s Baby Complimentary Market!

  The year 2019 has seen lots of ups and downs in almost all industries. Mostly, it has witnessed the downfall of many industries due to the Covid-19 pandemic. This situation was not only in China but across the world. The scenario concerning the infant supplementary food sales market in China has also seen astonishing…

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The Positive Effective Of Global Disposable Cutlery On The Food Market!

What Comprises The Disposable Cutlery & How Big Is The Market? The Disposable Cutlery encompasses almost all the one-time-use or disposable or throw-away containers in which food items are served. This disposable cutlery is mainly manufactured with the help of the In-Mold Label Technology – IML package. This IML package is manufactured by a recognized…

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Old Is Gold – Traditional Food Helps In Creating New Sales!

  The entire globe is debating two types of food categories – Traditional Foods Habits V/s Modern Food Habits. Hence, a new food-eating culture is born. Traditional food habits are related to positive health. If traditional food items are served with modern packaging mentioning their health benefits – what will be its effect on the…

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Yogurt – History & Benefits!

  Yogurt does not require any kind of introduction. Across the world, Yogurt is the most lovable dairy product. And officially, it has been announced that Yogurt Is The State Snack Of New York! Yogurt is prepared by the milk fermentation process. Bacteria produce lactic acid that reacts with milk protein and gives yogurt. History…

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Functional Yogurt In Japan – Reasons For The Market Development!

  Functional Yogurt – It means that yogurt is an excellent source of calcium, potassium, and protein. It is full of vitamins and minerals. It compromises the nutrition benefits beyond the base requirement; hence yogurt is called a Functional Food Item. It also has functional yogurt packaging manufactured under IML yogurt packaging technology. The main…

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The After-Effects Of COVID-19 On China IML Manufacturer, IML Food Container Manufacturer, & China Manufacturer Of Thin Walled Food Containers!

  The Covid-19 pandemic has left deadly aftereffects on the entire world. Most of the projects, outside China, are fully stopped or left half. Many international companies have withdrawn their investments from other countries. Manufacturing industries in various fields like chemical plants, mechanical industries, IML Food Container Industry, etc. are affected very badly. Why China…

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The Exact Understanding Of Healthy Food!

  One question is very difficult to answer – What Is The Exact “Health” Of Healthy Food? The food that is highly delicious to eat, or the food that is less delicious but nutritious! The exact meaning of healthy eating is – Different types of food items that are blended with nutrients (like carbohydrates, protein,…

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The Importance Of Coffee Vending Machine In The Growth Of Coffee Market

There are three main categories in Coffee Market. • Instant Coffee • Ready To Drink Coffee • Freshly Ground Coffee And, considering China as a whole market the proportion of the coffee market is 7:2:1. An interesting fact is, Freshly Ground Coffee across the world exceeds 87% of the entire coffee consumption. Also, this proportion…

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Technological Issues Of Chinese Snack Food Market!

  The Chinese Society of Food Science And Technology hosted the 9th China Snack Food Technology Innovation and Industry Development Conference got a very good response. It was from July 14th to 16th with the theme of “Consolidating the Foundation, Fusion Innovation”! This event was undertaken by the Snack Food Processing Technology Branch of the…

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Why Nightfood Is The Most Preferred Bedtime Ice-cream?

  In this competitive world, most ice-cream manufacturers are opting for various types of product forms to lure consumers. Some of the different formats undertaken by Nightfood are: • In-Mold Labeling Packaging: The studies have proved that the ice cream packaging and the ice cream cups manufactured with In-Mold Labeling technology (IML packaging) enhances the shelf life…

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Advantages Of In-Mold Labeling Process

In-Mold Labeling (IML) process is the most advanced process to print or decorate plastic containers or parts during the plastic injection process. A predesigned label is infused in the plastic injection mold. Further, a plastic resin is injected into the mold, wherein the label and the container become one item as a finished product. Following…

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Can Mini Cup Save The Milk Tea Industry?

    Milk tea is famous and acceptable in most countries as a cultural and traditional drink. Industrial growth depends on how that industry changes as per consumer needs. For example why the milk tea industry is not successful as a coffee industry? The standard volume of the milk teacup is sold 500 ml, 700ml,…

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What Are The Benefits Of Designing A “Cat Ear” Cup Lid With IML Technology?

  Not one but almost all the food industry stalwarts, across the world, are opting for In-Mold Labeling Technology to manufacture their various types of containers and cups! It has been confirmed by Nissin that they have voted to use IML technology to manufacture their Instant Noodle Cups Lids with the futuristic In-Mold (IML) Technology…

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Why Mini Milk Tea Is Gaining Popularity Among Tea Lovers?

  There are huge benefits of milk tea and hence it is gaining popularity across the globe. Traditionally, tea was not an hourly or three-hourly drink. But, today’s lifestyle has increased the stress level of the working class. Hence they prefer some energy drink after a couple of hours. And, a milk tea cup is…

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An Opportunity For Fast Food Brands – Younger Generation Requirements!

The recent Covid-19 pandemic has completely altered the global lifestyle and routine habits. But still, a new ray of hope is seen for all the industries provided they understand the same in advance and act proactively. Instead of talking about all the industries let us speak about Fast Food Brands. A new avenue is generated…

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Environment Friendly – One of The Positive Effects Of IML Technology!

In-Mold Labeling is a futuristic packaging technology that is gaining very high popularity across the world, especially in the dairy packaging industry. Most of the international brands have already adopted this IML Packaging technology and started reaping its benefits.Advantages Of IML Technology: · Cost Effective: As the label and the packaging container – for example ,  IML Butter Container…

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Appreciation of 2021MUSE DESIGN Award-winning packaging works!

What Exactly Are The MUSE Awards & The MUSE Design Awards? The MUSE Awards program is – The Elegance’ personified at its peak, which has been uniquely designed by the International Awards Association (IAA) in the year 2015! These awards are given to the best in each category that depicts the exclusive passion towards their…

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The development trend of FMCG market in China

The past year has undoubtedly changed the world from here on out. Literally EVERYTHING has changed. One country in particular has seen more implementation of new health and sanitization standards than anyone else: China. China was ground zero for the Covid-19 pandemic. The virus was traced back to the province of Wuhan where health and…

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Milkana Cheese Targeted For Children

French cheese brand Milkana sources its cheese from the Edelweiss chess dairy in Kempten (Allgaü). Milkana, owned by the French dairy group Savencia Fromage & Dairy, markets and packages its cheese based on the target market. For children, it could be stick-stick cheese and growth cheese. Milkana is marketed under Camembert in Russia and also…

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Small Biscuits, Big Market

“Do not judge a book by its cover”. This is what people usually tell when there is something more attractive about a person or an object beyond what we see with our naked eye. However, the same is not true with Pocky, Japan’s chocolate bar that set a Guinness World Record for the highest global…

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Is China the next big step for Plant Protein?

Veganism and the plant based diet have gained massive popularity in recent years and this is for a number of reasons, from sustainability to health to animal welfare. The awareness surrounding these ideals is increasing in China and is now driving the demand in Asia. From a sustainability perspective the difference between a chicken egg and…

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Food Packaging That Understands the Hearts of Young People

It cannot be denied that it will be the 18 to 35 year old youth that will be the strong basis for majority of the present consumption power of food products. So, it is not a surprise that 70 percent of the entries in this year’s Marking Awards worldwide food packaging design competition that they…

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Advantages of food plastic container in-mold labeling Security role

Advantages of food plastic container in-mold labeling Security role. The plastic containers are designed with an inner layer that acts as a decoration but is mainly aimed at protecting the design to stay longer. Besides, the material is resistant to scratch and rubbing and thus avoiding external damages. Uniquely, the labels are in-built, which curbs…

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The Health and Environmental Benefits of Choosing Chobani

Chobani, a high-end yogurt brand, makes it easy for you to obtain the nutrients you need for good health. Its Greek yogurt is packed with probiotics, protein, vitamins, and minerals. Probiotics are important for supporting your immune system, for gut health, and for digestive health. Greek yogurt is a lean source of protein, and its…

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What Is The Knowledge Of Changing Packaging For Food Brands?

Why McDonald’s opted In-Mold Labeling To Design It’s Latest Product – The Big Mac? Across the world, most international brands are shifting their packaging base to In-Mold Labeling Technology. To quote one of the international giants is – The McDonald! The main reason for this shift is the quality of the container and its packaging.…

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What Is Powering Consumer Decisions With Dairy?

Not very long – just a year ago – did you ever think that your life will be drastically altered due to Covid-19? The year 2020-21 has witnessed and continues to witness a huge number of deaths, lockdowns, viruses, mutant viruses, and what not? The entire aspect and attitude are altered due to this deadly…

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This Is A Sugar-Free Epoch!

Are you aware that the Covid-19 pandemic has changed the entire human-race for all their basic norms of cleanliness and health-consciousness? One of the highly trending eras of “Sugar-Free Products” is picking up a rapid pace. Hence, a sugar-free ingredient has become a basic requirement that is directly linked to immunity. Over-eating of sugar products is…

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Dairy Industry Revolution – Brand Competition!

It seems that the Covid-19 pandemic in the year 2020 has compelled the dairy industry to expand phenomenally – as if it has moved in in the novel evolution phase. Now that the dairy industry has entered the new growth cycle – along with the new market openings it also has to face severe competition.…

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How To Make The Tea Market Fashionable And Cool In 2020?

Do you know the current Global Tea Market Size? Roughly it is estimated to be around 400 billion! But surprisingly, not many of the young people prefer instant tea, unlike the instant coffee cup market. And, as a tea brand manufacturer – whether you are a local player or a global player – it is…

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The Advantages And Disadvantages Of IML Product Technology!

What Are The Advantages And Disadvantages Of IML Product Technology? Firstly, In-Mold Label (IMS) is the futuristic technology that is blended with tons of advantages. As a coin has two sides, it also has some of its disadvantages. Read further to understand in-depth its pros & cons. In-Mold Technology is the process, wherein during the…

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Food Processors are seeing an increased demand!

Covid-19 has changed the entire scenario across the world in almost all industries. There is a major change that is taking place in the food processing and packaging industry as well! Suddenly, they are finding an abrupt increase in their packaged food items. People are shifting from food preparation of fresher, healthier, and extra premium…

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How To Apply In-Mold Labeling Technology To Packaging Industry?

In-Mold Labeling is the most advanced process wherein an High Density (HD) quality pre-printed label is fused with the polypropylene container during its manufacturing stage. Most of the famous brands from different industries use this futuristic technology to manufacture their IML containers. In short, food packaging stage begins with the empty container that is blended…

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Mars Wrigley – Transforms Itself Into A “Big Snacks” Company!

Who has not heard of Mars Wrigley? With its iconic presence in more than 180 countries, Mars Wrigley is planning to diversify and become one of the “Big Snacks” Company! Mars Wrigley has one of the largest manufacturing units in China that includes hi-tech manufacturing facilities of their various prestigious brands like Dove, M&M’S, Green…

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What Are The Latest Innovative Trends In The Food Packaging Industry?

The current 618th Shopping Carnival got a tremendous success giving the biggest momentum to China’s Economy. Many brands created history by surpassing their order value post-pandemic period. To quote a few are JD.com gave the historical sales figure of 269.20 billion Yuan. Even the Tmall platform created the history with the orders crossing 698.20 billion Yuan.…

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Innovation And In-Mold Label Packaging Containers Go Hand In Hand!

Yes, today every dairy manufacturer is eyeing firmly on its product quality enhancement, market penetration, and alluring dairy packaging container. In this process, not only the food contents play a vital role but also the food packaging containers play an active role in marketing the product. IML packaging is a convincing innovative link between the…

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How can in-mold labeling packaging increase brand sales?

Brand Sales – Do you know the exact meaning of Brand Sales? In a retail outlet, or a mall, or a hyper store – to increase the sales –different manufacturers’ Customer Offer’s or Brands Sale is arranged for their food items. Mostly, customers get huge discounts or 1+1 free items exclusively on those food item…

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Importance Of In-Mold Labeling Process In Chinese Coffee Market

Why In-Mold Labeling (IML) Process Has Become A Necessity In The Chinese Coffee Market? Until yesterday, Chinese people were perceived as tea lovers across the world. But recently there is an upward graph of the acceptance of coffee culture in China! Especially generation next has embraced the coffee drinking customs. And this has developed acute…

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Importance Of Sterilization Method Of IML Rigid Packaging Containers!

IML Rigid Packaging offers those containers that are tough, durable, and very attractive. And, these containers in the food packaging industry include Tin cans, Plastic Boxes, Glass Containers, Cardboard Boxes, Spray Cans, Self-Locking Cartons, Jars, Yogurt Cup, and various types of plastic packs. Blending the sterilization process with the in-mold labeling process will help in…

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Yogurt IML plastic container

Yogurt and ready to drink coffee packaging design in China.

Yogurt and ready to drink coffee packaging design in China.Almost every drink you need can be ordered and delivered from China today in the desired brand and packaging. China is quickly growing to become a giant when it comes to how businesses are carried out across the world.China is now at its best on both…

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Large-Tub-for-Biscuits

Large package biscuit wave upgrade again!

IML has revolutionised packaging of products such as dairy products and biscuits.The labelling forms a concrete part of the final product which comprises decoration. Several techniques can be used to achieve this process. Have you ever considered what would it be without plastic packaging? Plastic container with IML labelling is characterized by the following: Tamper-evident…

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IML-Packaging1

Here’s why IML is the first choice of plastic packaging containers

The packaging industry is one of the leading sectors with regards to being dynamic.Plastic packaging has notably seen a development from what it was years ago,with the degree it holds to be used in matters environmental conservation. Thenumber of brands in this industry has also widely increased, seeing the incision of different names on a…

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The leading IML food and dairy packaging manufacturer in China

The leading IML food and dairy packaging manufacturer in China

  Why There Is A Continual Increase In The Usage Of In-Mold Labeling Technology Amidst Food & Dairy Enterprises Across The Globe? A revolution in any specific industry will always enhance its growth from all the aspects. And, IML Technology has revolutionized the container packaging in the Food and Dairy industry not only in China…

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Warmly welcome David to our factory for mould technical discussion

Warmly welcome David to our factory for mould technical discussion!

New workshops can be built and new machines can be purchased. Only technology can not be replicated. Fortunately, Honokage have the honor to invite David, who has 40 years of experience in plastic mold design and has served as Director of Tupperware Die Technology for 25 years, to come to our factory for the exchange…

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Honokage IML food packaging new warehouse

Honokage IML food packaging new warehouse is under construction

Due to the increasing demand of IML food packaging business and big brand customers OEM service need, our factory third new building with 5 floors is under construction. It is hoped that the new warehouse, which covers an area of 14,000 square meters can reduce the clients’ storage cost for their ice cream containers, the…

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Revolutionize Your Double Cup Containers With IML Technology!

Revolutionize Your Double Cup Containers With IML Technology! Revolutionize Your Double Cup Containers With IML Technology – The Latest For Packaging Manufacturers! Using the futuristic In Mold Labeling (IML) Technology to enhance the exclusivity in the packaging means proactively, taking the brand to an absolutely different level. IML Technology can be used in almost all…

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what-is-iml butter container

How Do We Help Coles Reduce 32% IML Butter Packaging Cost?

How Do We Help Coles Reduce 32% IML Butter Packaging Cost?   Packaging sells. That is as simple as it gets. Good packaging increases sales. The packaging, however, needs to balance beauty and price. Packaging cost reflects on the price of products. Care should be taken to keep price tags within reasonable range. Supermarkets should…

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Large Tub for Biscuits

Choosing A Chinese Manufacturer For IML Biscuit Container

Choosing A Chinese Manufacturer For IML Biscuit Container   To increase the shelf life and keep its freshness intact, many producers are now opting to use IML Biscuit Containers instead of the regular packaging. These containers come in different shapes and sizes and extend the life of cookies and its crispness. These containers come with…

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dairy-butter-cup-packaging

Different Packaging for Different Margarine Butter

Different Packaging for Different Margarine Butter Everything You Want To Know About Butter, Margarine & The Importance Of Their Separate Plastic Butter Containers! Exact meaning of Butter &Margarine The exact meaning of Butter can be summarized as–An edible fatty ingredient, which is made by stirring/whipping (termed as churning process) milk/cream and can be used in…

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IML-yogurt-container-packaging

IML Trend in The Yogurt Market in The World

IML Trend in The Yogurt Market in The World IML in full is “In Mold Labeling”. IML is defined as the technique whereby a preprinted polypropylene (PP) is placed in a mold. The mold will be the shape of the end product, which is the container of yogurt. In Mold Labeling can simply be defined…

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IML Plastic Dairy Food Packaging in China.

Why Most Of The Food Processing Tycoons Prefer Injection Molding (IML) Processed Containers Over Thermoforming Processed Containers?

Why Most Of The Food Processing Tycoons Prefer Injection Molding (IML) Processed Containers Over Thermoforming Processed Containers? The current market more and more of the thermoforming is replaced by injection molding(IML) Why Most Of The Food Processing Tycoons Prefer Injection Molding (IML) Processed Containers Over Thermoforming Containers?     A recent study in the Food…

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Tub of Ice Cream

How About The Dairy Packging Industry In 2017?

How About The Dairy Packging Industry In 2017? The packaging material selection strategy takes into account general and specific requirements and is determined by many factors, primarily compliance with hygienic standards, as well as technological features of container production and the type of closures. Dairy Packaging Market 2017 Industry research record provides significant information to…

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IML plastic packaging tubes

The Largest IML Food Packaging Supplier in China!-Jane

The Largest IML Food Packaging Supplier in China!   In-Mold Labeling–Our IML technology is considered as the perfection from all the aspects that cannot be improved! Being sturdy not only it protects the product along with its safe transportation, but also gives an enhanced impression to the container because the label becomes the intrinsic part…

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