The generation that is born between 1997 and 2015 that is supposed to be conversant with the internet operations from the very tender age falls in the category of Generation Z.
And, to launch any new product, especially in the food and beverage industry, Generation Z is an assured customer, provided they are targeted most appropriately by alluring them with excellent tea flavor, fragrance, attractive Milk tea packaging, and Hand Beat Lemon Tea Packaging with a fascinating beverage cup.
Can this be a huge task in front of Tea Manufacturers to launch their new milk tea brand?
No, if certain factors like milk tea flavor and IML beverage packaging are considered in advance you can surely tap this choosy generation!
Generation Z is the youngest generation today, and what do they expect from the new product?
• Know Their Drink: Yes, before trying any new product like milk tea, they prefer to know in detail all the ingredients and the calories intake. Hence, it is advised to choose In-Mold Beverage Packaging technology. With this technology the pre-printed label is infused with the plastic container, under controlled temperature and pressure, to get a very fantastic beverage cup. On the label, all the ingredients along with their calories can be printed with the smallest possible font and minute details.
• Hygiene: Especially after the Covid-19 pandemic, Generation Z prefers their milk tea contents and milk tea packaging absolutely hygienic. Milk Tea manufacturers should leave the traditional packaging and choose IML Beverage Packaging Technology for their new products. Generation Z will prefer impeccable hand beat lemon tea packaging if they are trying it for the first time. If you are successful you will gain the entire generation as your new customers, but if your choose any other packaging instead of IML Beverage Packaging to manufacture your Beverage Cup, you might fail in lurking this smart generation.
In short, Generation Z is the most important prospective consumer group in the tea drink market, which can be easily attracted by the new products. If your hand beat lemon tea packaging is not fulfilling the criteria of depicting ingredients and calories intake, they will reject your lemon tea. If the beverage cup or the milk tea packaging is of second-grade quality, you will lose your customer forever. Hence it is advised to have your milk tea blended with innovative flavor, divine aroma, and beverage cup manufactured with futuristic IML Beverage packaging.
The rise of Generation Z’s consumption power is like a coin with two sides. Irrespective of the new milk tea flavor or any old brand, if you meet their expectations, you can win the hearts of young people, or lose their love!