Looking at the trend of color acceptability this year – Blue & Green – huge brands like Heytea, Starbucks, Blueglass, Luckin, and many other have created a Blue Storm’ by launching blue products. Most of the Ice Cream Box plastic containers were also decorated with blue color. Also, Plastic Ice Cream Containers showed growth in green color pigmentation.
Why Color Plays A Vital Role In Different Types Of Food Containers & Food Items?
• Color & Taste Symbiosis: Not only does the color of food directly affects the appetite of the consumer, but carries a chain of taste synergy as well!
• Contemporary Food Color: The color of the food items does not decide the richness and vibrancy in today’s advanced world. Synthetic pigments are shown on an exit door, and almost 95% of the new products in Europe are naturally colored. The younger generation prefers ice cream box plastic items in clean plastic ice cream containers and carries the natural color.
• Low Saturation Color Preference: Earlier, most brands had bright-colored plastic ice cream containers. But as the color acceptance has changed to blue and green, they are compelled to relaunch many of their old and new products in eye-soothing natural colors.
• Deconstruction Of Color: The exact meaning of Deconstruction’ is the method to understand how any particular THING was created! In this context, food color and taste are absolutely not bound together. The introduction of deconstruction of color implies sound farewell to typecast color combination.
How To Take Advantage Of Food Color And Run With The Flow In Its Transformation Phase?
The R&D is expecting the following possible trends, especially in the coming future:
• Balanced Food Colors Combination: Studies have shown that a growing person prefers light colors over vibrant colors. Hence, moderating the food color on a long-term basis is advisable. A younger person will prefer a vibrant colored ice cream box plastic container, but an aged person will like his plastic ice cream container to be mild colored.
• Improvement In Color Resolution: Fine resolution is preferred by human beings, which allows brand distinctions in their minds.
• Different Shades Of Same Color: An ice cream box plastic container can have different shades of the same color – preferably, mild colors!
• Remove Traditional Bond Of Color & Taste: This is possible by launching the product and giving an effective approach to its narrative reconstruction.
• Giving Preference To Organic Colors: Healthy eating is the need of today’s market. An ice cream box plastic container having information of Zero Pigmentation in the ice cream is highly preferred by today’s generation.
To conclude – food items with natural colors are preferred across the world. Added colors to make the food item bright-colored give a negative impact on its acceptance. This year the most preferred colors are Green and Blue – especially in their natural state. Change as per the requirement is a must for all the manufacturers.