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The Latest Trends in Ice Cream Packaging for 2023: IML Ice Cream Packaging and 2L Square Plastic Containers



As the ice cream industry continues to evolve, so does the way ice cream is packaged and presented to consumers. In 2023, two major trends are making waves in the ice cream packaging world: IML ice cream packaging and the rise of 2L square plastic containers. In this article, we will explore these trends and shed light on how they are transforming the way we enjoy our favorite frozen treat.

IML Ice Cream Packaging: A Game-Changer in 2023 In-Mold Labeling (IML) technology has revolutionized the way ice cream is packaged. This innovative method involves placing a pre-printed label inside the mold before injecting the plastic material, creating a seamless and visually appealing container. IML ice cream packaging offers several advantages that have contributed to its growing popularity.

Enhanced Design and Branding: IML allows for vibrant and high-definition graphics, enabling ice cream manufacturers to showcase their brand identity and product information in an eye-catching manner. Customizable labels create endless possibilities for creative designs, including unique shapes, vibrant colors, and intricate patterns. In 2023, expect to see IML packaging that tells compelling stories and captivates consumers at first glance.

Durability and Convenience: IML ice cream containers are known for their exceptional durability. They are resistant to moisture, scratches, and fading, ensuring that the packaging remains intact and visually appealing throughout its lifecycle. Moreover, these containers are freezer-safe and can withstand extreme temperatures, making them a convenient choice for both consumers and retailers.

Eco-Friendliness: As sustainability continues to be a paramount concern, IML ice cream packaging is taking a step forward in reducing its environmental impact. Many IML containers are made from recyclable materials, making them a greener alternative to traditional packaging options. The focus on eco-friendly packaging aligns with the growing consumer demand for sustainable products, ultimately benefiting the brand’s reputation and market position.

The Emergence of 2L Square Plastic Containers: Another noteworthy trend in ice cream packaging for 2023 is the increasing popularity of 2L square plastic containers. While traditional round tubs have been the norm for decades, the square shape is gaining traction due to its unique advantages.

Efficient Space Utilization: Square containers maximize space utilization in storage and transportation. Their compact design allows for efficient stacking, reducing the need for excess packaging materials and optimizing shelf space. This not only benefits manufacturers and retailers but also reduces the carbon footprint associated with logistics.

Enhanced Scooping Experience: The square shape of these containers offers practical benefits to consumers as well. It provides a stable base, preventing tipping and spilling during the scooping process. The straight sides make it easier to reach the corners, ensuring that no delicious scoop is left behind. Additionally, the wide opening facilitates effortless serving, making ice cream enjoyment even more convenient.

In 2023, the ice cream packaging landscape is evolving with the introduction of IML ice cream packaging and the rise of 2L square plastic containers. These trends reflect the industry’s commitment to enhanced branding, convenience, durability, and sustainability.

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