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How to increase the market sales of instant instant noodles in Malaysia? If you choose in-mold labeling packaging, is there enough advantage in cost

 

 

There are several strategies that can be implemented to increase the market sales of instant noodles in Malaysia. Here are some suggestions:

1.Product Differentiation: One of the most effective ways to increase sales is by creating a unique selling point for the product. This could be achieved through product differentiation, which involves adding new flavors, improving the packaging design like use imlplastic container, or introducing a new packaging format. For example, creating a halal certified instant noodle variant or introducing a new packaging format such as microwaveable containers.

2.Price Promotions: Another strategy that could be effective is to run price promotions such as discounts or bundles. This could encourage consumers to purchase more of the product or try out new variants.

3.Digital Marketing: Utilizing digital marketing can be effective in reaching out to potential customers. This could be done by creating social media campaigns or partnering with food bloggers or influencers.

4.Partnering with Retailers: Partnering with major retailers and supermarkets can help increase product visibility and availability, thus increasing sales.

5.Regarding the in-mold labeling packaging, it has several advantages such as providing a more attractive and durable packaging design, increasing brand recognition, and offering better printing quality. However, it may have a higher initial cost compared to traditional packaging methods. Therefore, it is important to conduct a cost-benefit analysis to determine whether the advantages outweigh the costs in the long term.

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