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How to Ignite the Ice Cream Market in the Face of Cold Sales?



Ice cream, as a beloved dessert that is essential during the summer, has always been highly favored by people. However, in the face of a fiercely competitive market environment, ice cream sales also face certain challenges. How can we ignite the market and attract the attention and appetite of consumers through innovative ice cream boxes and packaging methods?

To ignite the ice cream market, it is necessary to focus on the quality and taste of the ice cream. In addition to classic flavors, ice cream manufacturers can develop unique flavor combinations, incorporating local characteristics and consumer demands to create distinctive ice cream products. At the same time, paying attention to consumers’ health awareness and introducing low-sugar, low-fat, and other healthy ice cream options can meet the needs of different consumer groups.

The ice cream box is an important vessel for packaging ice cream and can enhance the product’s image and quality through design and innovation. IML ice cream boxes and cups play a crucial role in enhancing the image and sales potential of ice cream as innovative forms of food packaging. IML (In-Mold Labeling) ice cream boxes utilize a technology where labels are directly printed on the packaging material during the molding process, offering advantages such as efficiency, aesthetics, and environmental friendliness. By adopting IML technology,plastic ice cream packaging can present exquisite appearances, increasing the product’s appeal. IML ice cream boxes also possess excellent heat resistance and cold resistance, ensuring the quality and taste of the ice cream. This innovative packaging form can enhance consumers’ desire to purchase ice cream, injecting new vitality into sales.

Good ice cream texture and novel packaging designs have a significant appeal to consumers. Let us savor more delicious ice cream and indulge in a sweet taste sensation during the scorching summer.

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