Pre-Packaged Coffee Strategy Lian Coffee and the Ambition to Recreate the Cafe Experience In a 2021 interview, Lian Coffee CEO Zhang Hongji described a shift toward pre-packaged products designed to make coffee more widely available while retaining elements of the cafe experience. The case offers useful lessons about product format, […]
Youth-Focused Food Packaging Guide Food Packaging That Understands Young Consumers: Design, Convenience, and Trust Packaging earns attention when it makes a food easy to recognize, understand, open, carry, use, share, and dispose of, while giving buyers credible reasons to trust the product and brand. Quick Answer Food packaging appeals to
Confezioni alimentari che capiscono il cuore dei giovani Continua a leggere »
IML plastic packaging guide Why IML Is a First Choice for Plastic Packaging Containers In-mold labeling helps plastic packaging containers combine premium decoration, durable label performance, food-grade material options and efficient injection molding production. For food, dairy and consumer product brands, IML can turn a container into both a protective
Ecco perché IML è la prima scelta per i contenitori di imballaggio in plastica Continua a leggere »
Global Yogurt Packaging Guide IML Trends in the Global Yogurt Market Yogurt brands are asking packaging to do more: protect a refrigerated product, communicate nutrition and flavor quickly, survive cold-chain handling, and support clearer sustainability goals. In-mold labeling (IML) brings the decoration and plastic container together during molding, giving dairy
Tendenza IML nel mercato dello yogurt nel mondo Continua a leggere »
